There are several top-quality Labrador kennels across the United States but did you know that some kennel owners are ‘stealing’ the names of top kennels? According to Woodhaven Labs their name has been copied by at least two other breeding kennels. Woodhaven is a well-known and respected kennel in this country and others may be trying to cash in on their good reputation.
Woodhaven Labrador kennels has been using the name since 1974 but that isn’t stopping potential clients from being fooled. People who are looking for a good breeder should not be taken in by these kennels who may not offer the same standard or quality. To make matters worse these breeders claim to sell ‘Woodhaven Labradors’ a brand that has taken years to garner respect in breeding circles.
Not only is this unfair to the Labrador kennels who have taken time and patience in building up their reputation it is also unfair to the buyer who may not be getting the same quality Labrador Retriever.
While it isn’t illegal to use the same name as other Labrador kennels many well-established breeders have taken offense to this blatant disrespect for their businesses. Some might choose to hyphenate the name but this hardly makes a difference in the minds of the public.
I am almost sure that if the roles were reversed, breeders who choose to hijack the names of others would not appreciate the same treatment. The names of Labrador kennels serve much the same purpose as the names of, say, your favorite breakfast cereal. You have probably been eating it for years, have many good reasons why you do and rely on its consistent quality. What would happen if a rival company fooled you into buying an inferior product by using the same name?
In the case of Labrador kennels, it is this name and not the personal name of the owner that holds far more importance in breeding circles, and for this reason it is critical that its quality is upheld.
You can search the American Kennel Club’s resources to find out if a kennel name is already in use. Labrador kennels do not have to be registered with the AKC but even if it isn’t and somebody else is using it you might want to think about being respectful and choosing another name.
Labrador kennels worth their salt will take the time to build up their own good reputation, avoid causing confusion in the industry, and give established breeders the credit and respect they deserve. Lastly, Labrador kennels who use these names are generally not given respect by those in the know – you may very well be doing your business great harm in the long run.